History of Lotus- A Bit Much?...- http://www.autosmithcar.com/






1974
Lotus tries to move upmarket with the front-engine, four-seat Elite hatchback. Although surprisingly practical and motivated by a DOHC 16-valve 2.0-liter four-cylinder engine with 140 hp in U.S. tune, the Elite is expensive and arguably overpriced at $16,300 ($70,000 in 2010).

In a May 1975 feature, Patrick Bedard calls the Elite “a Mustang II taken to the very highest limits, just as it could be said that an Elan was a much-massaged MGB refined until it was an unmistakably pure sports car. The word will get out on the Elite. When it does, there will be another legend in the making.”

Lotus has often been associated with being overpriced and in a way I believe that is why they did not continue to try and make a "everyday" driver or mass produce a "common" vehicle.

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