Dodge began revving up the hype machine for the 840-horsepower Dodge Challenger SRT Demon back in January, smack in the middle of steadily rising demand for all things SUV.
Calling the factory dragster the “most-powerful, street-legal production car ever,” it released 13 slickly produced video teasers. Dodge then unveiled the Demon in a Vegas-style spectacle ahead of April’s New York auto show. The street-legal dragster was Vin Diesel’s ride in “Fate of the Furious,” and it made cameos in rap videos.
All for a car that Dodge planned to make only 3,000 copies of. But, then, the purpose of all the hype was never to sell $85,000 Demons. It was to sell less-expensive showroom versions of Dodge’s Challenger and Charger performance cars — and it’s working.

The marketing behind the demon is impressive with it being lined next to challengers and chargers to boost sales for less expensive muscle cars but nothing compares to the Demon.  The demon was actually used to market other vehicles.  I still want one!
autosmithcar.com

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